Last Updated: October 1, 2023
Introduction
Arrowhead Forensics (“Company” “we,” “our,” or “us”) respects your privacy and is committed to protecting it through our compliance with this privacy policy (the “Policy”).
Arrowhead Forensics maintains this Policy to describe the information we may collect from you, or that you may provide to us when you interact with the Site (defined below) or our Services (defined below), how we use and share that information, and your options with regard to our use of that information.
Scope of the Policy
This Policy applies to information collected through our website Arrowhead Forensics (the “Site”) and other products or services that display or link to this Policy (collectively, the “Services”).
This Policy does not apply to websites, mobile apps, or other online products and services that have their own privacy policy or otherwise do not display or link to this Policy.
Updates to this Policy
We review our privacy practices from time to time, which are subject to change. We ask that you periodically review this page to remain familiar with the most current version of our Policy. Information collected after the posted last updated date will be treated in accordance with the then most current Policy. When this Policy changes, we will update the “Last Updated” date at the top of the page.
Information We Collect
In certain areas of the Site and Services, we may ask you to submit information that identifies you as an individual (“personally-identifiable information” or “PII”) to us, and we may invite you to request information from us. In addition to any information that you may voluntarily provide, the Site and Services may automatically collect information about you and your use of the Site or Services.
Information We Automatically Collect
We automatically collect information about your interactions with our Site and Services, including information about the device you use to access the Site or Service.
Cookies and Similar Technologies. We use cookies, web beacons, and similar tracking technologies (collectively, “cookies”) on our Site and online Services. Cookies are small amounts of data that are stored on your browser, device, or the page you are viewing. Some cookies are deleted once you close your browser, while other cookies are retained even after you close your browser so that you can be recognized when you return to a website. You can find more information about cookies and how they work at www.allaboutcookies.org and www.youronlinechoices.com.
Cookies on our Site and online Services are generally divided into the following categories:
- Essential Cookies: These cookies are essential in order to enable you to move around our Site and use its features, such as accessing secure areas of our Site.
- Analytical / Performance Cookies: These cookies include Google Analytics, AdWords, Bing, Listrak, SLI, HubSpot, Facebook, LinkedIn, YouTube and more and they keep track of the pages that you visit and content you access, so we can tailor our Site to our users’ needs and improve the performance of our Site.
- Functional Cookies: These cookies remember the choices you make. These cookies personalize your experience when you use our Site.
- Marketing Cookies. These cookies help us determine which ads to show you both on our Site and on other sites. To do this, these trackers use information about your behavior on various sites to target our ads. These trackers allow us to limit the number of times you see our ad across your devices. They help us personalize the ads we show you. They also enable us to measure the effectiveness of our marketing campaigns (e.g., measure if you subscribe after seeing our ads).
Generally, the information we collect using these cookies does not identify you personally. If, however, you have created a user identity, for example, by subscribing to our publications or filling out forms, we may link the information we collect using cookies to other information that identifies you personally.
If you do not wish to receive cookies, you may set your browser to reject cookies or to alert you when a cookie is placed on your computer. You may also delete our cookies as soon as you leave our Site. Although you are not required to accept our cookies when you visit this Site, you will not be able to use all of the features and functionality of our Site if you set your browser to, or manually reject cookies
Information from Your Computer or Mobile Device. When you access the Site or Services through your computer or mobile device, we may automatically collect certain information from and/or about your device, such as IP address, access dates and times, information about your approximate location (as determined through your IP address), hardware and software information, mobile and computer or hardware device information. This information allows us to understand how you’ve used the Site or Services, and other actions you have taken in connection with your use of the Site and Services. We automatically collect log data when you access and use the Site and Services.
Information You Provide to Us
Account Registration Information. When you sign up for the Services, you may provide us with your basic contact information, including your name, email address, and phone number. We use this information to better understand who you are and what content might be relevant for you and to send you messages about the Services.
E-Mail Content and Newsletters. You may choose to provide us with PII in an email message to one of the addresses listed on our Site or Services or by submitting your information in a “Contact Us” section of the Site or Services. We use this information to respond to your message, and we may use it to market or promote relevant services to you. If you sign up for an email newsletter, you have the option to unsubscribe at any time. Any information you choose to provide regarding special interests may be used for marketing and promotional purposes. By providing this information, you may receive occasional email messages from us or an affiliated organization.
Additional Sources of Information. You may provide additional information to us when you request information about our Services. We may receive this information from you through email, the Site or Services, or over the phone. This information may be combined with other information received through the various channels through which you interact with us.
How We Store Information
We use technical and organizational measures to ensure a level of security that is reasonable and appropriate in light of the risk and sensitivity of the information we hold. We leverage reputable vendors to assist in the provision of our services. Unfortunately, the transmission of information over the internet is not without risk, and although we implement reasonable safeguards to protect your PII, we cannot guarantee the security of that information. Any transmission of PII through the Site or Services is at your own risk and we are not responsible for the circumvention of our security measures.
Third-Party Analytics Tools
Beyond the information you voluntarily provide to us directly, Arrowhead Forensics utilizes analytics tools, including third-party technologies such as Google Analytics, to collect information and help us understand how visitors engage with our Site. To learn more about Google Analytics, click here. To learn more about how Google uses data collected through partner sites or applications, click here.
Third-Party Advertising Tools
When you use our Site, third parties may deliver cookies or other tracking technologies, including web beacons or tracking pixels to your computer or mobile device for the purpose of tracking your online behaviors across nonaffiliated websites, and to deliver targeted advertisements on other nonaffiliated websites.
How We Use Information
We use the information we collect to provide you the Services, enhance your experience on our Site and Services, to improve our Services, and for marketing and promotional efforts. For more details about how we use information, please see below.
Use of Information You Provide to Us. Generally, we may use information you provide to us through the Site and Services:
- to provide the information, content and Services you request;
- for security or fraud prevention purposes;
- to provide you with effective customer service;
- to provide you with a personalized experience when you use our Site;
- to contact you with information and notices related to your use of our Site or Services;
- to better understand your needs and interests;
- to improve the content, functionality and usability of this Site;
- to improve our Services;
- to improve our marketing and promotional efforts; and
- for any other purpose identified in an applicable privacy notice, click-through agreement, or other agreement between you and us.
Please see “Your Choices” below for information about the choices you have about the ways we use the information we collect about you.
Use of Aggregated Information. We may use information gathered through the Site and our Services to create a compiled, aggregate view of the Site’s and Service’s audiences and their visitors’ usage patterns. We use aggregated information to improve our content, operate our services, and to better understand our audience as we develop new products and services. We may also share aggregated information—which no longer identifies any individuals—with our third-party service providers as well as with potential advertisers, so they can better understand and/or market to our audience.
Third-Party Data Sharing and Disclosure
Compliance with Law or Protection of Rights. We may disclose information we collect, including your PII, when we, in good faith, believe disclosure is appropriate to comply with the law, a court order, or a subpoena. We may also disclose your PII to prevent or investigate a possible crime, such as fraud or identity theft; to protect the security of the Site or Services; to enforce or apply any applicable terms of use or other agreements; or to protect our own rights or property, or the rights, property, or safety of others. We may also disclose PII as permitted or required by applicable law to government and regulatory organizations, such as the Federal Bureau of Investigation (FBI), and the Internal Revenue Service (IRS), and the Securities and Exchange Commission (SEC).
Business Negotiations. We may contemplate, for strategic or other reasons, selling, buying, merging, or otherwise reorganizing our businesses. In negotiating with a third party about entering into such an arrangement, we may need to disclose your PII. In such cases, we will take reasonable measures to protect the PII we disclose, for example, by requiring a prospective partner or purchaser to sign a non-disclosure agreement limiting the use and protecting the confidentiality of the information.
Business Transfers. We may transfer the information you submit on or through the Site or Services, including PII, to a partner or buyer or other successor in the event of a merger, divestiture, transfer of control, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which PII held by Arrowhead Forensics about our Site’s and Service’s users is among the assets transferred.
Vendors. We may from time to time retain third-party vendors in order to help us manage the Site and Services and allow us to better serve our visitors and customers. These may include third-party vendors we engage to analyze the information we collect for marketing or similar purposes.
We may contract with third parties who use cookies to collect information on our behalf. These parties maintain their own confidentiality and security standards. We may contract with companies or others to provide certain services, including data management and promotional services. We provide these service providers with the information they need to perform these services.
We may also share information, including PII, to third-party vendors to help us provide the Services. For example, we may use a cloud-service provider to host information we collect or other aspects of our Services. Such vendors have access to PII for a limited purpose and for a limited period of time.
Links to Third-Party Websites
The Site may have links to other websites or resources over which Arrowhead Forensics does not have control. Such links do not constitute an endorsement by us of those websites. You acknowledge that Arrowhead Forensics is providing these links to you only as a convenience, and you further agree that Arrowhead Forensics is not responsible for the content of such websites. Your use of such websites is subject to the terms of use and privacy policies located on the linked websites.
This website may include integrated social media tools or “plug-ins,” such as social networking, photo sharing, and video streaming tools offered by social media companies that are not affiliated with us. If you use these tools to share personal information or you otherwise interact with social media features on this website, those social media companies may collect information about you and may use and share such information in accordance with your social media account settings, including by sharing such information with the general public. We do not control any of the content from social media plug-ins. Your interactions with third-party social media companies and your use of their services are governed by the privacy policies of the social media companies that provide those services. We encourage you to carefully read the privacy policies of any social media accounts you create and use.
Your Choices
In General. We respect your right to make choices about the ways your PII is collected and used. For example, we will include instructions to unsubscribe from communications in each electronic newsletter or promotional email we send you.
Unsubscribe from Newsletters or Promotional Communications. We want to provide you information that is valuable to you. If at any time you wish to be taken off our mailing lists, please follow the unsubscribe instructions included in our communications to you or contact us by email at customerservice@arrowheadforensics.com, or by mail at the address listed below. Please provide your full name, postal address and email address so that we can find you on our mailing lists. Once we have the information we need, we will remove you from our mailing lists as you have requested. Please give us a reasonable amount of time to honor your request.
Opt-Out Links. We do not control how third parties use your information, but you can opt out of certain third-party activities at the links below.
To opt out of Google Analytics, please visit: https://tools.google.com/dlpage/gaoptout.
To opt out of certain ad functions, please visit: https://youradchoices.com/control.
Children’s Privacy
Our Site and Services are not intended for individuals under the age of 13. Children under 13 years old may not use the Site or Services or access their content without the written permission of a parent or guardian. If you believe that a child under the age of 13 has submitted information on or through the Site or Services without the consent and supervision of a parent or guardian, please contact us as indicated below.
Additional Privacy Notices
California, Colorado, Connecticut, Virginia, and Utah residents
You may have additional privacy rights if you are a resident of one of the states listed above. Please click here for our Supplemental Privacy Policy required under the laws of those states.
Contact Us
If you have any questions regarding this Policy, please contact us via email at customerservice@arrowheadforensics.com or at the following address:
Arrowhead Forensics
11006 Strang Line Road
Lenexa, KS 66215
U.S.A.